The first stores open on Amazon.de, Amazon.co.uk and Amazon.es, where shoppers will be able to buy more than 1,500 products from over 170 Spanish brands
Foods & Wines from Spain and Amazon online store
Amazon and ICEX have launched "Foods & Wines from Spain", an online store that will enable SMEs specialized in gastronomy and food to export their products. Initially, the store will be available on Amazon.es, Amazon.de and Amazon.co.uk. This is the first time that a public Spanish institution has joined forces with Amazon to promote Spanish companies abroad.
Foods & Wines from Spain on Amazon is a project developed by ICEX Spain Trade & Investment which aims to raise awareness about Spanish gastronomy brands throughout the world. The online store, which will feature over 170 companies initially, will place Spanish food products before a bigger international audience.
Customers will be able to have the following products delivered to their homes: olive oil, including extra virgin olive oil; saffron; Serrano and Ibérico ham, among other cured hams; other charcuterie; canned vegetables, fish and meats; ready-made meals; wines and other alcoholic beverages; and items from well-known Spanish brands such as Castillo de Canena extra virgin oil, Ramón Peña canned products, Ibérico ham and other charcuterie from COVAP, and wines and cavas from Codorníu.
The selection will grow as other brands and products are added to the online store.
A public-private partnership
“We're very pleased to work with ICEX to further the internationalization of Spanish industry and the promotional image of Spain,” said François Nuyts, Country Manager for Amazon.es and Amazon.it. "Its gastronomy is one of Spain's greatest assets, and there are thousands of top-flight brands and products. We are thrilled to become long-term partners with local producers. Those companies will be able to offer their products to millions of customers with the support of ICEX and Amazon."
At the official presentation of the project, held in Madrid on June 13th, the State Secretary for Commerce, Marisa Poncela, described it as an "example of a public-private partnership which aims to provide new commercial opportunities to traditional Spanish sectors such as food and wine." Javier Serra, Director General for the Internationalization of Spanish Companies at ICEX, participated in the presentation, noting that "Germany and the UK are the two markets we're addressing initially on this platform, but our idea is to increase the number of countries with a view to reaching more European consumers who appreciate Spanish gastronomy."
According to the Director General for Institutional Cooperation and Coordination at ICEX, Alicia Montalvo, "The Foods & Wines from Spain store on Amazon is a sales channel that is meant to complement offline sales and, in the near future, companies will have to be able to combine online and offline sales if they want to grow their marketing strategy."
Amazon, a partner in the internationalization of Spanish industry
Spanish SMEs that sell their products on Amazon Marketplace, the program that allows companies to use Amazon's website as their online sales channel, doubled their exports in 2016, obtaining more than 200 million euros in international sales.
Since the online food store was launched in September 2015, Amazon Marketplace has enabled hundreds of Spanish companies to sell their food products throughout Europe. As of today, Spanish food companies and local producers have an easy way to directly start selling their products online via "Foods & Wines from Spain" to customers on Amazon.es, Amazon.de and Amazon.co.uk. Those companies will also have access to Amazon's global logistics network, which will enable them to offer quick delivery to Amazon Prime members, Amazon's most loyal customers.