Spanish wines will be in the spotlight this fall in Bosnia and Herzegovina, thanks to an initiative organized by ICEX and the Spanish Embassy’s Economic and Commercial Office in Zagreb. This is the second event of its kind in this market. The first time it was held, in 2017, turnout was great with total participation of 50 people.
On September 26th, a mixed presentation will be held at an upscale hotel in Sarajevo featuring wines that already have a presence in the market as well as several from producers looking to gain a foothold there. There is notable scope for growth by Spanish wines in this market, and the result that the master class will simply focus on quality wines. The event will be led by the President of the Association of Sommeliers of Bosnia and Herzegovina.
This activity is part of a series of events being organized in countries and markets with considerable growth potential. This master class is aimed at trade professionals such as importers, distributors, sommeliers, restaurateurs, members of the press, etc. Although Bosnia and Herzegovina is a small country, it has a longstanding wine tradition, and imported wines have a small but strong market share. Interestingly, several Bosnian importers took part in the reverse trade mission to Spain to learn about Spanish wines.