Madrid Fusión Manila
04 Apr 2017
This leading gastronomy conference has an outstanding line-up of speakers, among them Pedro Subijana, Rodrigo de la Calle and Jordi Roca
ICEX will organize the official Spanish pavilion, where attendees will be able to taste, and learn firsthand about, products from Spain
Author: Samara Kamenecka/@ICEX
Gastronomes and leading chefs from around the world will be taking the Philippines by storm next month, as Madrid Fusión Manila gets underway, from April 6th to the 8th.The theme of this year’s event is “Towards a Sustainable Gastronomy Planet”.
As one of the leading international gastronomy conferences in Asia, it will welcome some of the biggest names on the global culinary scene as speakers, including Spaniards such as Josean Alija (Nerua), Rodrigo de la Calle (El Invernadero), Paco Pérez (Miramar), Jordi Roca and Alejandra Rivas Gomez (El Celler de Can Roca), Kiko Moya (L’Escaleta), and Pedro Subijana (Akelare). This event aims to catapult the Philippines to the forefront of Asia’s culinary scene while promoting Spanish products in the process.
ICEX, Foods & Wines from Spain and Spanish Commercial Office in Manila will be responsible for organizing the Spanish pavilion, where plenty of products will be on display, among them olive oil, cheese, wines and meat products. What’s more, several seminars and tastings will be held, so that attendees can sample and learn about some of Spain’s most emblematic items. At present, nine Spanish companies will participate in the event, from different regions of the country.
The Philippines is an extremely interesting market for Spain, as it has notable growth potential and it is believed that it will be one of the 16 largest global economies by 2050. Spanish agri-food exports there increased by 26% year-on-year in 2016. The main products were pork and Brandy and other alcoholic beverages. A strong position in the Philippines can also help Spanish companies segue into other countries in the area.