Spain Food Nation

Madrid, Spain

Meat Attraction 2025

Meat Attraction 2025 will be held in Madrid from February 25^th to the 27^th welcoming over 14,000 visitors and 300 exhibitors from 66 countries and 18 sectors. This has become a leading fair and a must for all operators in the meat sector; a backbone of activity and business opportunities and internationalisation for exhibitors, visitors and buyers.

As part of this year’s event, Foods & Wines from Spain and Alimentos de España developed a Hosted Buyers Program, which includes the participation of 33 international buyers selected in collaboration with the Economic and Commercial Offices of the Spanish embassies abroad. The visitors hold positions such as C.E.O., managers, sales people, purchasing managers... They come from Saudi Arabia, Japan, Morocco, the UAE, Hong Kong, Taiwan, the US, Mexico, China, Singapore, Serbia, South Korea, Kuwait, Vietnam, Canada, Croatia, Netherlands, Ghana and the UK.

All of them have a customized meeting agenda according to their business interests. In this way, they will be able to get first-hand knowledge of what the Spanish offer in the sector has to offer. This is a fundamental sectoral instrument for the development, promotion and growth of the meat industry.

A major event

Meat Attraction 2025 will be structured around three main areas:

Product Area: Exhibition area for the supply and distribution of fresh produce.
Auxiliary Industry Area: Exhibition area for companies and suppliers offering a variety of services, supplies and equipment for the production, distribution and commercialization of meat products.
IbéricoLand: Ibéricoland is a monographic exhibition space for the Iberian meat product industry.

In addition, a new feature this year is the online innovation gallery, Innovation Hub 4.0. An opportunity to promote and give maximum visibility to the star products of Meat Attraction and to show the international meat industry that innovation is one of the pillars of a modern industry, adapted to new consumer profiles.