OPEN DAY CHANGSHA 2024

The Open Days are promotional events for the presentation of Spanish products to local food and beverage importers in China. Additionally, Spanish companies, as well as organizations, associations, DO/IGP, and autonomous communities, have the opportunity to participate with an exhibition booth to showcase their products.

This activity is part of the #SpainFoodNation campaign developed under the agreement signed by ICEX and the Ministry of Agriculture, Fisheries, and Food (MAPA) to promote the image of Spanish food, wines, and beverages in key export markets and provide opportunities for Spanish companies. 

This exhibition brings together the entire professional audience from the local food industry, including key players such as importers, distributors, HORECA, and specialized media.
It’s an exceptional opportunity to present products that can be considered gourmet, specialty, or imported, especially those with geographical indications or certifications like organic. Additionally, parallel activities related to Spanish culture and gastronomy will be held during the event.

In the late afternoon, the event opens to invited consumers, specifically selected for their interest in Spanish products and purchasing capacity. 

The OpenDay in Changsha will be on the 20th of June in a 4 to 5 hotel star in the commercial area of the city. 

Changsha, with more than 10 million inhabitants, is the capital city of Hunan province and one of the commercial and industrial centres of China. Due to its historical heritage, it is also an important cultural and touristic centre, and it has a rich gastronomic culture. The city is famous for its bars, restaurants and KTVs. Due to its location in the middle of three rivers, it’s a historical distribution centre for goods from all over China. It is also a strategic rail and airport hub, the Changsha airport acts as regional hub for China Southern Airlines and other national and international airlines. Hunan province is in full development, its GDP is similar to Sweden’s and it is demanding more and more foreign products. Changsha is one of the second tier cities in China with the greatest growth potential 

For more information please refer to our Chinese social media.