Foods Wines from SpainFEDER
News | May 21 2019

Spain’s Lezama Group Teams Up with Georgetown University for New Project

MBA students from the University’s McDonough School of Business will develop a business plan and strategies to market Lezama’s project

Spain’s Lezama Group Teams Up with Georgetown University for New Project

A special partnership will seek to expand the internationalization of Spain’s Lezama Group. The group, which is comprised of several top-notch restaurants as well as the Superior School of Hospitality in Seville, is teaming up with Georgetown University’s McDonough School of Business in Washington, DC on a new project, the goal of which is to develop strategies to help the group’s new lines of business gain a foothold in the international market.

For this project, several students in the Master’s in Management MBA program will create a business plan, complete a general assessment and develop strategies in connection with marketing, operations, finance and management for Lezama’s latest project, the Culinary Institute of Spain. This project “seeks to position and bring the value and richness of Spanish gastronomy, as well as the great value of its products and its land, to the rest of the world.”

This is an important project because it aligns the Lezama Group with international world-famous companies in industries like insurance, gastronomy and banking with which Georgetown is also collaborating.

The MBA students from the McDonough School of Business will present their proposal to Lezama Group professionals this summer in Madrid and Seville, and to those in Washington, DC after that.

Spain’s Lezama Group Teams Up with Georgetown University for New Project / Photo by: Grupo Lezama
Cookies

This website uses cookies to deliver superior functionality and to enhance your experience. Continued use of this site indicates that you accept this policy.

TwitterFacebookYouTubeInstagramDownloads