Sparkling wines, and wines in general from Spain, have definitely made an impression on northern Europeans, especially Nordic consumers.
According to data from the Spanish Wine Market Observatory, sparkling wine sales in particular registered great growth in Sweden, Norway and also Denmark, where they’re more expensive that regular and bulk wines, given their added value. Nordic consumers clearly recognize that, and are willing to pay extra for high-quality products.
In Sweden, consumers spent almost 14% more on Spanish wine in general during the first nine months of 2016, mainly due to higher prices. Nevertheless, this datum shows that the Swedes are willing to spend more to get their hands on wines from spain. Spanish wines in Norway also expanded, by 10%, while Italian and French wines (Spain’s main competitors) had a more negative performance. Moreover, all Spanish wines saw growth in terms of value and volume, with sparkling wines performing extremely well.
Though not as impressive, the figures were still positive in Denmark, where Spanish wines increased by 0.8% in terms of volume and by 1.3% in terms of value during the same period.
Although prices increased, sales also grew, as people are willing to spend extra money on a high-quality product