The company was founded during prohibition in 1922 as Sparrow Cigar Company in bustling downtown Hoboken. During the 90's the store was acclaimed as one of the finest wine shops in greater New York by major wine and food publications. Today the store remains one of the leading and most respected wine and spirit merchants in New Jersey. They sell selected wines from different Spanish regions such as Rias Baixas, Rioja, Costers del Segre, Aragon, Basque Country, Toro, Murcia, Priorato, Txacoli de Getaria, Valdeorras among others. Sparrow Wine & Liquor offers both, in-store and online sales.