Within the framework of the collaboration agreement between ICEX and RFEAGAS, a prominent mission of buyers and opinion influencers from the livestock sector, hailing from Europe and the United States, is organized. The initiative aims to reinforce the promotional and commercial activity of the Spanish livestock sector internationally, contributing to the overall internationalization of the country's economy.
A total of 8 buyers, accompanied by some opinion influencers, will partake in a comprehensive program covering various activities and competitions of the fair, as well as visits to livestock farms in the region. Buyers, selected by the Economic and Commercial Offices of Spain, will focus on high-quality farms with export capacity and international presence, emphasizing the excellence of Spain's pure breeds and the latest technological innovations in the sector.