Organised by Food and Wines from Spain, through the Spanish Economic and Commercial Office in Qatar, and Alimentos de España as part of the Spain Food Nation campaign, Eat Spain Drink Spain is an international gastronomic platform showcasing the best of Spanish products in strategic markets. From September 18th to October 4th, 2026, the initiative returns to Qatar as a high-profile event offering maximum visibility for Spanish gastronomy, featuring tastings, product exhibitions, and professional activities that highlight Spain’s quality, authenticity, and innovation.
A PROVEN SUCCESS IN QATAR 2025
The previous edition strengthened Spain’s presence in a diverse market, where nearly 80% of the population is international. Spanish products gained visibility not only in gourmet and premium channels but also in supermarkets, as the portfolio of Spanish products is increasingly recognized by local distributors for its quality and reputation.
The campaign reached over 1.5 million people and achieved a 29.4x return on investment, confirming the market’s strong interest in Spanish gastronomy. Among the many activities, highlights included product promotions at Lulu supermarkets and a Spanish paella tasting event, both of which successfully engaged consumers and reinforced Spain’s gastronomic.
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