EAT SPAIN DRINK SPAIN CHINA 2026

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Prepare your palate for an unforgettable Spanish journey. Eat Spain Drink Spain comes back to China this 2026, turning the spotlight on the country's legendary food and wine culture. After a successful first edition it is time to build on last year’s success.

Throughout two exciting weeks, an array of distinguished establishments across the nation will become gateways to Spain. Anticipate an amazing series of culinary events and promotions where you can savor, learn, and connect, from the delicate slice of jamón ibérico and the vibrant notes of Rioja and Albariño wines to the delight of a perfect paella.

Explore a world of taste, journeying from celebrated classics to remarkable regional discoveries. This campaign is your invitation to experience the passion and quality that define Spain's culinary spirit.

Immerse yourself in our program: participate in exclusive wine and food tastings, attend expert-led masterclasses on Spanish gastronomy, enjoy special promotions at select retail stores, and savor unique Spanish-themed menus at partner restaurants.

Eat Spain Drink Spain is part of the Spain Food Nation campaign.

Join the conversation online using #ESDS25_CHINA and #SpainFoodNation, and stay updated with all the latest news on our official WeChat channel.

We are here to assist with any questions you may have. Please feel free to reach out to us.

ABOUT EAT SPAIN DRINK SPAIN

Eat Spain, Drink Spain (ESDS) is the main and biggest event on Spanish wines and foods for customers in China. ESDS will see partner venues throughout China’s main locations participate in the campaign, offering promotions, discounts, and tasting events to sample a variety of regional Spanish specialties with respected industry professionals running activities designed to further excite Chinese consumers and trade partners in the quality and diversity of Spanish foods and wines.

You can follow the campaign by searching #EatSpainDrinkSpain2025 on social media channels or following the action on Instagram @spainFoodWine.