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May 13 2025
Meritxell Juve
The Spark Behind Spain’s Iconic Cava
Born in 1984 in Barcelona, Meritxell Juvé is redefining the world of cava with elegance, innovation, and a deep-rooted family legacy. She grew up amidst the vineyards of Sant Sadurní d’Anoia, the heart of Spain’s cava production. From a young age, she was immersed in the world of winemaking, often accompanying her father on deliveries and playing among the wine racks. This early exposure instilled in her a profound connection to the craft .
Her academic journey took her to ESADE Business School, where she earned a degree in Business Administration and an MBA. Seeking to broaden her horizons, she moved to Singapore, gaining valuable insights into Asian markets. This international experience proved instrumental when she returned to Spain in 2011 to join the family business. While working in various departments, she pursued a Master's degree in Enology, Viticulture, and Wine Marketing, further honing her expertise.
“Our vineyard is our most treasured asset, which is why our growers work with the utmost respect for the environment—preserving a balanced ecosystem and actively supporting and protecting its biodiversity.” - Meritxell Juvé to Interempresas
Championing Sustainability and Promoting Spanish Wine Culture
Under her leadership, Juvé & Camps has achieved remarkable milestones. In 2015, she spearheaded the certification of nearly 700 acres of vineyards as 100% organic by the European Agency CCPAE, positioning the winery as one of Spain's largest organic estates. Her commitment to sustainability extends beyond organic practices; she emphasizes the importance of long aging periods for their cavas, enhancing their gastronomic appeal.
Meritxell's vision has propelled Juvé & Camps into over 55 international markets, with the United States being a significant focus. The winery's flagship product, Reserva de la Familia Gran Reserva Brut Nature, was recognized by Wine Spectator in 2023 as one of the world's top 50 wines and the best Spanish wine .
"Cava is a wine of happiness, not just of celebration.” - Meritxell Juvé to El País
Beyond her professional achievements, Meritxell is deeply committed to preserving and promoting Spanish wine culture. She serves as a patron of the Fundación para la Cultura del Vino, supporting initiatives that celebrate and disseminate the rich heritage of Spanish winemaking.
In a world where tradition meets innovation, Meritxell Juvé is not just leading a winery; she's shaping the future of cava.