The Spanish company Caviar Riofrío is looking to expand its international footprint and has undergone a rebranding to better reflect its identity and values
Caviar Riofrío, which was founded in 1963, makes the world’s first certified organic caviar. The company is looking to expand its footprint across the world: in Europe, the US, the Middle East, Africa and also Asia.
As part of its commitment to international growth in 2021, they recently completed the first post-Brexit export of their Excellsius organic caviar to the UK. The transaction was managed by Mevalco and was the company’s first experience with the haute cuisine sector there, which is extremely competitive, especially when it comes to organic production. The recipient was another Spaniard, Nieves Barragán, the Michelin-star chef of Sabor based in London.
This is a high quality product with exhaustive traceability and limited production, in line with the natural cycle of sturgeon, and the company is looking to strengthen its reputation in the markets where it operates and expand into new markets as well. These qualities favor it, especially since most of the caviar eaten around the world comes from fish farms in China.
Caviar de Riofrío is also undergoing a rebranding with a focus on their typography, which aims to reflect swimming sturgeon and incorporates a circle. The goal is to convey the company’s values: simplicity, harmony and honesty. Going forward, the company’s packaging and identity will be different in an effort to embody the fish and the unique environment from which this caviar comes.