The DOP Jabugo regulatory board finished for 2025 breaking previous records for figures of its designation of origin certified products. Jamón Ibérico de Bellota is considered to be one of the highest quality ham products in the world. The pig's acorn diet provides oleic-acid, a healthy fat which marbles the meat, giving a distinctively nutty, umami flavor and melt-in-the-mouth texture.
There were a total of 132,994, made up of 61,317 hams and 71,677 acorn-fed shoulder hams that are 100% jamón ibérico. The estimated market value of these combined products reached over €38 million, while the numbers for sliced ham in the region have also been increasing.
The regions of Sierra de Aracena and the natural park and UNESCO Biosphere Reserve of Picos de Aroche underwent the certification process in 2025, involving 31 producers and 232 dehesa pasturelands. During the acorn season in 2025/2026, a staggering 23,896 Iberian acorn-fed pigs were accounted for.
The Regulatory Council has been working on promoting these products for the region on both the local and international scale. One of its important campaigns was to outline the 31 villages and 31 different styles and tastes of the product. This was also supported by the EU and Andalusian government by financing during the year.
In a broader expansion, a strategy in France has now been consolidated. This was also helped along by ICEX and the Commercial Office of the Spanish Embassy.
While exports to the rest of Europe (notably France, Germany, Italy) account for around two thirds of the total number, the USA, UK, and Japan are also heavy importers of DOP Jabugo hams, and China is one of its fastest growing markets of late.
In an unprecedented move, the first legal conviction of ham label fraud has been obtained. The Regulatory Council has put in place different protections to defend the intellectual property rights of Jabugo as a geographical term, not only in Spain but across 80 different countries.
What makes DOP Jabugo so special is that the dehesa area where these 100% Iberian acorn-fed pigs roam is an agrosilvopastoral ecosystem with an important biodiversity. It is an uninhabited rural landscape with holm oak, gall oak, and cork tree pastures, both in Extremadura (Badajoz and Caceres) and Andalusia (Cadiz, Cordoba, Huelva, Malaga, and Seville). The total area spans the 31 municipalities and 72 villages, all of which produce the 31 different ham brands.