Spanish brave cattle gains visibility through an international opinion leader mission in Seville.
The Annual General Assembly of the Real Unión de Criadores de Toros de Lidia was the framework within an international trade mission was conducted. Held in Seville from April 15 to 18, 2026, the mission’s aim was reinforcing the global image of the Spanish ‘toro de lidia’ (fighting bull) and the traditions associated with this emblematic breed.
As part of the collaboration between ICEX and RFEAGAS, the initiative welcomed a renowned Peruvian journalist, also well-known in the international bullfighting sector, Pablo J. Gómez Debarbieri. The mission was designed not only to enhance international visibility and awareness of the Spanish ‘toro de Lidia’, but also to facilitate direct engagement with key stakeholders in the sector.
The participant followed a structured itinerary, which included visits to farms and meetings with institutions of the sector. First, he assisted to the General Assembly of the Union of Spanish “Toro de Lidia” Breeders (UCTL) held in Real Venta de Antequera, where he gave a speech on the Peruvian bullfighting sector and, later, he had the opportunity to meet members of the Union which enabled in-depth discussions about sectoral strategy, promotional initiatives, and avenues for international cooperation. In Seville, the programme also featured a visit to La Maestranza bullring, an experience which offered him a unique cultural and professional experience within the heart of Seville’s bullfighting scene.
Moreover, the guest attended technical visits to two prominent Spanish livestock facilities: “Ganadería El Parralejo” in Aracena and “Ganadería Victoriano del Río” in Guadalix de la Sierra (Madrid). These visits to breeders’ farms offered an opportunity to exchange knowledge on challenges in the export market, particularly in relation to Peru, a country with strong historical and cultural ties to the Spanish bullfighting tradition.
This mission combined cultural immersion, strategic dialogue, and sectorial promotion. The presence of a high-profile international opinion leader contributed to amplify the values of the Spanish brave cattle sector abroad, strengthening bilateral relations, and pave the way for future collaboration in export, cultural diplomacy, and agro-livestock development.
.png.transform/rendition-xs/image_image%20(1).png "Feder")