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Lantern, a strategy and innovation consultancy, recently presented the fourth edition of its report, "The Green Revolution," at the ICEX space in Madrid. This report is a go-to resource for understanding the vegetarian and plant-based scene in Spain, analyzing how the trend has evolved within the country and its broader impact on global dietary patterns.
The latest findings from "The Green Revolution" suggest a slowdown in the plant-based movement in Spain after the easing of pandemic-related restrictions in 2021. Over the past two years, the movement has seen a decrease of 600,000 members, a contrast to the nearly 1.3 million new vegetarians reported in the 2021 study. Despite this dip, the plant-based movement has shown some resilience, growing from 9.9% of the Spanish population in 2019 to 11.4% in 2023, offering a more comprehensive view.
The study highlights the predominant role of women in the plant-based movement, making up 59% of vegetarians and a significant 74% of the vegan and vegetarian population. Their commitment is mainly driven by concerns for health and well-being. The decline in plant-based diets has been more noticeable among men, affecting both vegans and vegetarians, with a slight decrease, especially among flexitarians.
