SPANISH FOOD & BEVERAGE OPEN DAY BRASIL 2025

ICEX/Foods and Wines from Spain, in collaboration with the Economic and Commercial Office of the Embassy of Spain in São Paulo, are pleased to invite your company to participate in the first edition of the Open Day São Paulo 2025 that will take place on Monday, March 31st, 2025 from 16:00 to 21:00 at the Pullman Ibirapuera Hotel.

The purpose of this activity is to highlight the quality and diversity of Spanish food, wine and beverages available in the Brazilian market. Likewise, this activity seeks to support the commercial work of local importers of Spanish F&B, helping them to increase sales through new distribution channels and attracting new customers. Therefore, the Open Day is aimed at an audience composed by purchasing managers of supermarket chains, distributors, Horeca (hospitality, restaurant and catering) representatives and specialized prescribers of the sector.

In addition to the exhibition of Spanish food and beverage products in the main hall, the event might include: a presentation and tasting of wines from a selected regulatory council or institution; a tasting of the participating wines selected by the importers; a seminar on an iconic product of the Spanish pantry; and/or a tasting of dishes with products from the exhibitors prepared by one of the chefs of the RFS-certified restaurants.

Only Brazilian companies are accepted to participate. Spanish companies may register in Spain but must participate through their local importer, distributor or legally established subsidiary. Brazilian companies may register through this link: