Spanish Fruit Week 2021 in China

What's on

The Second Edition of the Spanish Fruit Week (11th – 17th November) will continue the efforts on the promotion of Spanish top-quality plums in the South of China (Guangzhou and Foshan). This activity is possible thanks to the collaboration of Foods and Wines from Spain, #Alimentos de España, the Economic and Commercial Office of Spain in Guangzhou and Pagoda.

Pagoda is one of the biggest importers and distributors of high-quality fruits in Southern China. It has more than 4.000 franchise stores in 20 provinces in China. Not only they are a key player in the Chinese market, but also, they have a wide expertise working with Spanish products!

In 2021, following last year’s collaboration with Pagoda, FWS and #Alimentos de España will keep on focusing on high-end fruit demanding consumer in the South of China. The campaign will emphasize our products’ benefits in terms of quality and safety standards, topics the Chinese consumer is paying more and more attention. Thus, we aim to position Spanish fruit as a top choice for Chinese consumer, as its already positioned in other international and highly competitive markets like United States and European countries.

This edition, the Spanish Fruit Week will see the number of participant stores increased up to 30, adding a new and exciting location, Foshan, that will complement the efforts in Guangzhou.