Sales of Cava Reserva, Cava Gran Reserva and Cava de Guarda all experienced growth as sales are expected to reach pre-pandemic levels by year-end
Consumers around the world are hopping on the cava train. Sales of these increasingly popular sparkling wines from
increased in the first nine months of 2021, by an impressive 16.45% compared with the same period last year. With an incredible 170 million bottles sold, this year’s figures also outstrip the same period of 2019.
Cava of the highest caliber, also known as Cava Reserva, saw sales jump by 34.7% compared with the first nine months of 2020. This spectacular cava is popular among the most discerning palates and is aged in the bottle for a minimum of15 months. Sales of Cava Gran Reserva, which is aged for at least 30 months, rocketed by 42.1%. Cava de Guarda, on the other hand, which is indubitably the highest quality cava of the bunch, also experienced growth in sales, by around 14.4%.
According to wineindustryadvisor.com, Javier Pages, the president of the DO’s regulatory council, notes “it is exciting to see the dynamism and resilience of a sector that is overcoming adversity in a remarkable way and is firmly committed to quality, long ageing, and origin.” As for who’s drinking this incredible cava and where, it’s worth noting that domestic sales jumped by 21.15%, as did sales around the world, especially in Germany, the US, the Netherlands, Russia and Canada. Cava DO is the designation of origin in Spain that exports the most wine as more than 70% of its sales are international. It comprises 370 wineries, 93,900 acres of vineyards, over 6,800 winegrowers. Part of its appeal most likely lies in its extreme versatility: it pairs well with just about all types of food, and the production process, which is highly traditional, also reflects a commitment to the territory and sustainability.