Meanwhile, Let it V won in the Meat Alternative category for its plant-based bacon, Veikon, which mimics pork using ingredients like potato starch and pea protein. It is rich in iron and vitamin B12, allergen-free, and gluten-free. In addition, Let it V also received the Best in Show award. Exhibiting at the event for the first time, CEO Jorge Osés Labadie commented: “It’s been two years of adventure. We are aiming to make the best bacon in the world, regardless of whether it’s from plants or pigs. Our next step is raising money and going clean label, so this win is very helpful for us.”
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