Hangzhou, China

Open Day in Hangzhou 2022

The 8th edition of the Open Days: Spanish Food and Wine Showroom organized by the Economic and Commercial Office of the Embassy of Spain in Shanghai and ICEX Spain Trade and Investment will be held in Hangzhou on the 29th of November of 2022.

Media Registration 
 Welcome to media an VIP. Media session with cocktai
Food and Wines showroom open to professional visitors. 
Opening Ceremony
Flamenco Show entrance 5 min
Mini Seminars (I, II & III)
RFS award to Brownstone & Game introduction.
Flamenco Performance. 
Food and Wines showroom open to wine lovers and foodies.
Mini Seminar I — Spanish Wine & Food Pairing.
Mini Seminar II— New trends in Spanish Wine & Food.
15:30-16:00 Mini Seminar III — Spanish gastronomy journey.


The Open Days have been successful bringing key actors of the agrifood and beverage sectors together in China. The main goal of these events is to achieve the promotion of high-quality products from Spain, to increase the awareness of Spanish products in Zhejiang province and to facilitate the relations between companies and distributors, thus providing business opportunities for them.

Hangzhou, with over 10.36 million inhabitants and more than 22,102$ per capita income in 2019, is the capital of Zhejiang, one of the most important financial, industrial, commercial provinces in eastern China. Hangzhou’s economic aggregate ranks 4th among those provincial cities after Guangzhou, Chengdu, and Wuhan, and 10th among large and medium-sized cities. In 2019, Hangzhou has increased 8.5% in goods import with a total amount at 198,400 million in RMB. Cereals, seafood, wine, dairy food, meat, pastry and cookies, fruit and dry fruit, honey, edible oil, and canned food are top 10 imported categories of the Zhejiang province. Hangzhou also is the base of the Alibaba Group, the most influential eCommerce company in China. 

The previous editions of the Open Days got together more than 400 professionals (importers, distributors, food service professionals, sommeliers and media specialists) and more than 100 final consumers. Other related activities like Spanish ham and cheese tasting took place.

The Economic & Commercial Office of Spain and ICEX, as the official trade promotion body of the Spanish Government in China, have more than 20 years’ experience organizing promotional events in this country, developing relations between Spanish companies and Chinese importers and distributors, as well as promoting the image of quality and excellence of Foods and Wines from Spain.

To ensure everyone’s safety, the Open Days will take place strictly following the COVID19 prevention and control measures implemented by the Chinese authorities. If necessary, temperature controls will be carried out and the individual health code will be requested to enter the venue. Prevention materials such as masks, and disinfectant may be supplied.

Don’t miss it.

More details about Open Day in Hangzhou 2022


JW Marriott Hotel Hangzhou
28 Hushu South Road, Gongshu District
Hangzhou, China
Where we are
Foods Wines from Spain Alimentos de España
Economic & Commercial Office of Spain in Shanghai

Pº de la Castellana 278 - 28046 Madrid