The 7th edition of the Open Days: Spanish Food and Wine Showroom organized by the Economic and Commercial Office of the Embassy of Spain in Guangzhou, ICEX Spain Trade and Investment and Spain's Ministry of Agriculture, Food and Fisheries will be held in Shenzhen on the 30th of April of 2021.
The Open Days have been successful bringing key actors of the agrifood and beverage sectors together in China. The main goal of these events is to achieve the promotion of high-quality products from Spain, to increase the awareness of Spanish products in Guangdong province and to facilitate the relations between companies and distributors, thus providing business opportunities for them.
Shenzhen, located in Guangdong province, the largest consumer market in China, is a link between the Chinese mainland and Hong Kong and a transport hub for coastal southern China. Shenzhen is considered one of the biggest consumption markets for international agro-food products. In 2017, it was the 2nd most important port of entry for bottled wines in China, ranked the first port in terms of value and the third for wines, snacks, meat and dairy products in total. The city has an annual growth rate of 8.8%, higher than the national (6.6%) and provincial rate (8%).
The previous editions of the Open Days got together more than 400 professionals (importers, distributors, foodservice professionals, sommeliers and media specialists) and more than 100 final consumers. Other related activities like Spanish ham and cheese tasting took place.
The Economic & Commercial Office of Spain and ICEX, as the official trade promotion body of the Spanish Government in China, have more than 20 years’ experience organizing promotional events in this country, developing relations between Spanish companies and Chinese importers and distributors, as well as promoting the image of quality and excellence of Foods and Wines from Spain.
To ensure everyone’s safety, the Open Days will take place strictly following the COVID19 prevention and control measures implemented by the Chinese authorities. If necessary, temperature controls will be carried out and the individual healthy code will be requested to enter the venue. Prevention materials such as masks, and disinfectant may be supplied.
For additional information or to become a exhibitor of this event, please don’t hesitate to contact the Economic & Commercial Office of Spain in Guangzhou at firstname.lastname@example.org