Launch Date: From April 25, 2026 to May 24, 2026
In-store Activities
At four stores:
Toranomon Main Store, Hiroo Stores, Roppongi Stores, and Toranomon Hills store
• Creation of dedicated Spanish wine corner, with POP materials and product displays introducing different regions
• Events organized at each store in collaboration with importers (focusing on specific brands, regions, or grape varieties)
• Free or paid in-store tastings
E-commerce (EC)
• Creation of dedicated pages by wine region to enhance understanding of each origin : Rioja, La Mancha, Ribera del Duero, Cataluña, Rías Baixas y Penedès
• Sales campaigns including product highlights (lucky bag, etc.)
• Promotion via social media and paid advertising"
Phone
+81335953697
Website
3FI, 1-3-29, Roppongi, MINATO-KU - TOKYO 106-0032
+81-3 55750431