Speakers

As a senior experienced excellent operation manager of e-commerce business, Jerry has served more than 60 well-known brands, accumulated more than 3 billion GMV
annually for the consumer.

Jerry is focused in operating Tencent smart retail, managing integrated
marketing for new media (Red Note, Douyin, Mini-program…), basic cultivation
and strategy for e-commerce implementation, as well as Chinese cross-border
operations.

Responsible for leading the group's foreign affairs efforts, supporting business units such as Tmall Global, Fast Fashion, and Tmall Apparel in public affairs.

With extensive experience in cross-border e-commerce policies and practices, he facilitates the communication and cooperation between Taobao and Tmall Group and numerous foreign embassies and consulates in China, as well as commercial organizations, aiding overseas brands in conducting various marketing activities through the Taobao and Tmall platforms to expand their presence in the Chinese market.  

Driven by a sensibility to make high-quality and imported food more accessible, Jean Yves founded Epermarket, a leading premium online supermarket in China.

His vision is to provide families and individuals with access to safe, nutritious, and international-quality food — a true “The Taste of Experience.” Under his leadership, Epermarket has grown into a trusted brand for both expatriate and local communities seeking premium groceries and fresh produce.

Jonathan Cox is a global market entry strategist and Managing Director of Stratforms, a full-service import/export and commercialisation firm specializing in launching premium brands into Asia, particularly China.

Jonathan brings practical insight into cross-border commerce, trademark and logistics strategy, regulatory solutions, and omnichannel eCommerce activation & sales on platforms like Red Note, Tmall, JD, and Douyin. His Stratforms team, based in Guangzhou, China, has helped brands navigate the full export lifecycle—from GACC registration to digital marketing and online and offline sales and B2B channel development.

Dan Siebers is a recognized authority on the Chinese wine market, boasting decades of experience in this dynamic industry. Curently he serves as
co-partner of Wajiu China, one of the country’s largest wine importers by
volume.

He has experience at leading import companies gain a holistic perspective of the Chinese wine market. Apart from his 10 years tenure at Summergate, Dan also
specialized on-trade and boutique wine distribution, exposing him to all facets
of the industry.  

Luis is the CEO of 2open, a consulting firm specialized in e-commerce operations and digital marketing in China. He has over 15 years of experience in the country, when he first arrived from Spain with a scholarship.

2 Open has supported more than 100 brands in their China expansion, including many Spanish companies in the food, dietary supplements, and FMCG sectors.

 Luis combines hands-on expertise in China’s digital ecosystem with strategic insight tailored to local consumers. He currently leads market entry and consolidation projects on platforms such as JD.com, Tmall, and Xiaohongshu, both domestic and cross-border.

Luke is the head of Cross-Border Business in JD Worldwide, one of the largest e-commerce platforms in China. Experienced global commodity Trader with a demonstrated history of working in the Netherlands for 15 years, in Japan 3 years, in China nearly 5 years with JD Worldwide.

Skilled in Cosmetics, Luxury & Lifestyle products, Food & Beverage, Food ingredients as well as other International Brand Development, Building Global Sales Network, Setting Pricing Strategy, and International Trade.

Mr. Jerry Ji possesses extensive expertise in the China market. He
previously served as Marketing Director, bringing over 20 years of
experience working with multinational corporations within China. His
distinguished career includes tenures at prominent organizations such as
Colgate and Carrefour.

Mr. Ji holds an academic appointment as
Professor and Career Mentor at the East China University of Science and
Technology. He is also a guest speakerfor leading business schools,
including China Europe International Business School (CEIBS), IESE
Business School, and KEDGE Business School.

Gao Hanyang is a veteran media personality, editor-in-chief of ‘Olive Press’ and ‘Chef go go’. Mrs. Gao has interviewed and reported on food and ingredients
from Spain, Italy, the United States, Australia, the United Kingdom, Norway and other countries, and has a comprehensive knowledge of global quality ingredients.

She has been in charge of marketing programs such as Restaurant Week and Celebrity Chef Recipe Development, and has an in-depth understanding of China's food and beverage market.

Toni Ventura is a seasoned professional with over 20 years of international experience spanning fashion design, premium food production, and commercial strategy.

Before coming to China he was specialized in high quality olive oil and distribution.

Since relocating to Shanghai in 2017, Toni has combined his entrepreneurial mindset with operational expertise. He currently serves as Head of Sales at The Good Food People, where he leads commercial development, marketing initiatives, and product innovation across China’s competitive F&B landscape.

Dedicated to the import of Spanish food products since 2018, with a strong focus on premium Iberian ham and promoting authentic Spanish gastronomy in China.

Over the past years, with a deep understanding of the Spanish export procedures and rich experience in navigating import regulations in China, Cristina has worked closely with Spanish producers, institutions and culinary professionals, continuously promoting cross-cultural exchange between Spain and China.