SPAIN FOOD NATION SUMMIT CHINA 2026

The Spain Food Nation Summit 2026 will take place on September 10th at the St. Regis Shenzhen, bringing together leading Chinese food and beverage professionals, key opinion leaders (KOLs), media representatives and industry experts to explore new opportunities for Spanish agrifood products in China.

China remains one of the most strategic markets for Spanish food and beverage exports. In this context, the Summit serves as a platform to strengthen Spain's positioning as a source of high-quality, innovative and healthy food products, while fostering dialogue between Spanish stakeholders and the Chinese market.

A central feature of the event will be the presentation of the conclusions of the #SpainFoodNation Advisory Council under the theme "Decoding Healthy Living in China". The Council has analysed how Chinese consumers understand health and wellness, the role of organic products and certifications, and the most effective strategies for communicating healthy lifestyle attributes in today's Chinese market. The study also explores the value of Mediterranean origin, sustainability, digital platforms and the growing influence of KOLs and expert recommendations on consumer purchasing decisions.

To complement the strategic discussions, the Summit will feature a series of exclusive tasting experiences showcasing some of Spain's most iconic products. Attendees will have the opportunity to discover the quality, diversity and heritage of Spanish gastronomy through a guided tasting of Extra Virgin Olive Oil, as well as a masterclass pairing Iberian Ham, Sherry Wines and Cava led by renowned wine expert Ferran Centelles.

Alongside the Summit, attendees will have access to the Spanish Market, a dedicated exhibition and networking area featuring products from companies participating in the Eat Spain, Drink Spain China 2026 campaign. Designed as a meeting point for brands, importers, media and opinion leaders, the Spanish Market combines product presentations, tastings and networking opportunities while showcasing the diversity, quality and innovation of Spanish food and beverages available in China.

The event will also highlight the achievements of the Restaurants from Spain and Colmados from Spain programmes, welcoming newly certified establishments while recognising restaurants that have successfully renewed their certification. The programme continues to strengthen the visibility and reputation of authentic Spanish gastronomy in China, creating a network of ambassadors that help bring Spanish food culture closer to Chinese consumers.

The day will conclude with the official launch of the Eat Spain, Drink Spain 2026 campaign in China. During this segment, the campaign's objectives and promotional initiatives for the coming year will be presented to media, KOLs and industry professionals. Attendees will also have the opportunity to discover and taste a selection of products participating in the campaign, reinforcing its mission to increase awareness, appreciation and consumption of Spanish food and beverages throughout the Chinese market.

The provisional programme is as follows: