Jan 30 2022 00:00 h - Feb 02 2022 00:00 h
Spanish producers head to Germany to attend the ISM trade fair. ISM, which is the leading international trade fair in the confectionery and snacks sector, will take place in the city of Cologne from January 30 to February 2 in 2022.
With a participation of 50 exhibitors at ISM 2022, the Spanish Institute for Foreign Trade will again this year present in Hall 11.1 a wide range of products including chocolates, candies, biscuits, cookies, nuts, dried fruits and chips among other sweet and snack items.
Spain is the third country with the largest number of exhibitors at the fair with a total of 85 companies. Belgium is the country with more exhibitors (140), followed by Germany (133), Spain (85), Poland (63), Italy (58), Netherlands (50), Turkey (50) and France (43).
In 2020 Spanish sweets industry, which encompasses 11.724 companies, increased its revenues by 2%, generating 5.974 million of euros. A third of the Spanish production is exported. Up to 70% of Spanish sweet exports are to Europe. The main markets where Spain exports are France (230 million of euros) and Portugal (189 million), followed by the United States (140 million) in 2020. The subsectors of sweets with a higher share of exports were caramels (47%), cookies (27.6%) and chocolates (21.3%).
Spanish companies are in a constant process of innovation. Indeed, in the last year 27% of Spanish companies have redesigned their products to meet changes in demand patterns.
Over 900 exhibitors from 58 countries will present their products in this year’s edition to retail and wholesale buyers coming from across the world. Additionally, 26 country pavilions have registered from over 20 countries. ISM will not only present great networking opportunities for producers and buyers, but also will become the platform where the latest trends and innovations of the sector will be presented.
Compared to the last edition of the ISM in 2020, the number of exhibitors as well as the Spanish participation was reduced due to the global pandemic. However, this year ISM will provide a digital platform that will allow remote participation in the event to foster networking opportunities.