Aug 18 2023

FINE, Wine Tourism Trade Fair, Announces its Most International Edition

This important business event will bring together winemaking regions and the main international markets that welcome tourists

The International Wine Tourism Trade Fair, FINE, is gearing up for its fifth edition and will be held on March 13th and 14th of 2024, organized by the Feria de Valladolid.

During the 2-day B2B event, a wide range of conferences, roundtable discussions, and workshops will be held and will address different marketing models and success stories and will allow international experts to analyze current and future challenges.

The fair is open to regional, national and European companies with a wine tourism proposal: business clusters and associations, wine routes, Denominations of Origin, MICE industry, and receptive agencies.

The event is organized into 3 different areas: a commercial exhibition space, an area for interviews between buyers and sellers from Spain and abroad, and training sessions with specialists on topics like marketing and innovation in wine tourism.
It represents an excellent opportunity for exhibitors and will allow them to grow and internationalize their wine tourism business as they network with national and international buyers and important players in the tourism industry. Tour operators will have the opportunity to learn about the characteristics of each winery, their wine tourism offer, their accommodation, and their services.

Spain has been highlighted many times as one of the best destinations in the world for wine tourism. Jerez has recently been named as Spain’s number one wine tourism destination by Asociación Española de Ciudades del Vino (ACEVIN) but there are many regions to visit. ACEVIN has created the Wine Routes of Spain, a tourism development supported by the Spanish Ministries of Industry, Energy and Tourism and Agriculture, Food and the Environment, designed to help the traveller discover a “different” Spain and enjoy some unique experiences. This include the renowned Rioja (and its different sub-regions) to some in Green Spain, as Rías Baixas or Bierzo, to the Mediterranean side, where Penedés and Jumilla stand among the ones not to miss.

Says director of Feria de Valladolid, Alberto Alonso, in, “The results of the four previous editions show the strength of the segment and the potential of the Iberian Peninsula to grow in the international wine tourism market.”