Japanese and US consumers are excited about one Spanish product in particular of late: Oleazara olive oil. Made by Zaragoza-based company Guomango, this extra virgin olive oil continues to expand its footprint in foreign markets, and most recently it has its sights set on entering Japan and strengthening its position in the US.
With regard to the former, Guomango is working with Shingo Ikagame, a local distributor. The Spanish company’s sales director has noted that several tastings have been organized, and participants have been receptive, saying they like the oil because of its “fruity taste, slight bitter flavor and ‘because it reminds them of Spain,’” according to eleconomista.es.
In the US, Guomango’s oils are available in Texas (imported and distributed by North American Organics LLC) and will soon be all over New York City, thanks to an initiative by the Adrià brothers and José Andrés. The idea is for all of the Spanish restaurants participating in their giant food hall to use Oleazara olive oils. The company is also looking to expand into California.
Guomango works primarily with Empeltre and Arbqeuina olives to make its oil, and 80% of production is exported. Other important markets for the company include Canada, the UK, Germany, Hungry and the Netherlands.
In the US, Guomango’s oils are available in Texas and will soon be all over New York City, thanks to an initiative by the Adrià brothers and José Andrés.