September 30 2025
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Explore
Spain’s Great Match in New York is a one-of-a-kind showcase of the wines, foods, and culinary spirit of Spain. This exclusive trade and media event invites guests to experience SPAIN, A LAND OF TASTE through immersive regional tastings, expert-led seminars, and cultural experiences.
The event features robust importer and winery portfolio stations, regional tours, a curated ‘Discovery Zone’ of new-to-market brands, and food and wine pairing challenges. Learn about both iconic and lesser-known grape varieties and regions as you taste your way through Spain or dive deeper by attending one of the seminars or mini-seminars.
From artisan producers and dynamic terroirs to the singular aromas and flavors of Spanish gastronomy, Spain’s Great Match is a must-attend for importers, distributors, buyers, sommeliers, chefs, and media professionals.
Event Highlights
- Explore 50 stations showcasing a premium selection of Spanish wines, spirits, and gourmet foods including a Discovery Zone featuring new-to-market producers.
- What’s new at TXULA – Mini-seminars and more: A new program at TXULA, the latest addition to Mercado Little Spain, will debut an exclusive showroom for Colmados of Spain, spotlighting Spain’s certified top gourmet purveyors. These experts will present a series of mini product demonstrations that will offer opportunities for discovery. Txula will also feature winners from the 2025 Cheeses from Spain and Wines from Spain Awards.
Grandes Pagos de Olivar– Celebrating 20 years of excellence: The benchmark for excellence in Extra Virgin Olive Oil from Spain since 2005. Learn what makes these single estate EVOO so special and different with guided tastings, and try an EVOO cocktail and mocktail specially created by a Mercado Little Spain mixologist.
Wine Tastings and Culinary Workshop
Throughout the day, attendees can look forward to sampling 300+ new releases of wine, artisan cocktails, craft beers, producer tastings of artisanal cheeses, cured meats, olives and more.
Events include:
- Chef and Master Sommelier-led culinary & wine seminars
- Master Sommelier-led mini wine varietal flights
- Live cooking demos
- Mixologist-led Artisan Cocktail bar and a Vermouth Bar
- An immersive walk-around experience with food and wine tastings that showcase Spain’s most iconic flavors—plus a sweet finale with classic Spanish desserts.
- Spanish Serrano and artisanal cheeses
- Croquetas de Pollo – Crispy chicken and béchamel fritters
- Empanadas – Spanish tuna, spinach and pork savory pies
- Pulpo a la Gallega - Spanish octopus with mashed potatoes, extra virgin olive oil and smoked pimentón
- Salpicón de Pulpo – Spanish octopus with EVVO and Pimentón de la Vera
- Gazpacho with Spanish sherry and EVOO
- Patatas Bravas– Spicy Spanish potatoes with salsa brava and EVOO aioli
- Tortilla de Patatas - Spanish tortilla with eggs, confit potatoes and caramelized onions.
- Cocas – Savory flatbreads, with Piquillo pepper and Spanish goat cheese
- Wood-fired paella
- Txuleburger – Ribeye Burger with cheese and piparra pickeled peppers
- Jamón Ibérico carving
- Basque cheesecake, chuchos and more...
Additional Activations
- Discovery Zone: A dedicated space spotlighting Spanish companies not yet present in the U.S. market. This area offers importers and distributors a unique opportunity to explore emerging brands and innovative product lines with strong potential for success, paving the way for new business partnerships and market introductions
- Cheese from Spain Awards: Showcasing the international winners of the 2025 Spanish Cheese Championship, held at the 38th edition of Salón Gourmet, this space celebrates Spain’s rich cheese-making tradition. Guided by an expert cheesemonger, attendees will explore the unique qualities and diversity of award-winning Spanish cheeses.
- Wines from Spain Awards: A dedicated sommelier hosted bar featuring the top awarded Spanish wines in the 2024 Wines from Spain Awards competition, organized by Mundus Vini.
- Cava Bar: A designated bar to showcase the exceptional quality and authenticity of a selection of Cavas de Guarda, with the support of a specialized sommelier
