This segment of the market represents an outstanding opportunity for the company, as growth is expected to increase by 8% by 2025, according to data from the IWSR Market Analysis. Spanish wines in this niche are excelling spectacularly because they offer great value for money, they are popular abroad, and they’re attracting a new segment of the market that is responsible, young, and health conscious.
Spain is one of the most mature markets for alcohol-free and low alcohol wines, trailing behind only Germany. UVESTE is already a leader in Spain and has its own brand, Marevia. Between these two markets, the brand is showing its commitment to avant-garde niches, and it’s finding plenty of success.