SPAIN FOOD NATION SUMMIT MEXICO 2026

May 13 2026

Speakers

Spain Advisory Council

Martin Skelton	General Manager of Casa Pedro Domecq
Andrés Amor	Consultant and Sommelier
Borja Ferrero	Executive Chef at Grupo Carolo
Elisa Patrón	Director of Imports and Logistics at Hanseatik
Jorge O’Cadiz	Purchasing Director at Grupo La Comer
Octavio Fuentes	Sales Director at Grupo Herdez

Martin Skelton

Martin Skeltonis the current Managing Director of Casa Pedro Domecq in Mexico. Of British origin, he took on the role in 2021 after an outstanding 17-year career leading
the UK subsidiary of González Byass, where he gained solid experience in the
wines and spirits sector and in international market development.

Casa Pedro Domecq is a leading company in the brandy category in Mexico, particularly withits flagship brand Presidente. In addition to its strong positioning in the domestic market, the company plays a key role as an importer, representing a portfolio of internationally renowned brands, including those of its partners such as Bodegas Fundador and González Byass, thereby strengthening its presence in the premium beverages segment.

Andrés Amor

Andrés Amor holds a degree in Gastronomy with a specialization in World Culinary Arts and has a strong international background in the wine sector. He trained as a
sommelier at the Mexican Wine Academy, completed a specialization in “Wine
Marketing in Restaurants” at the École Hôtelière de Lausanne, and holds WSET
Level III certifications in both wines and spirits.

He currently works as a restaurant consultant, having developed more than 60 wine
lists, and serves as an international judge at the Concours Mondial de
Bruxelles. He is also a member of the voting council for the México
Gastronómico Guide, has been recognized for six consecutive years as one of the
25 most influential figures in wine in Mexico by Líderes Mexicanos magazine,
and is the ambassador in Mexico for the Rías Baixas Designation of Origin.

Borja Ferrero

Borja Ferrero is a chef and executive with a background in Business Management from the Madrid Chamber of Commerce and advanced culinary training from the Madrid School of Hospitality. He began his professional career in Spain, working in
renowned restaurants such as La Leyenda, Diez y Medio, DiverXO, and Grupo
Paraguas, where he built a strong foundation in haute cuisine.

In Mexico, he has played a key role in the gastronomic development of Grupo
Carolo, initially as an opening chef and later as Executive Chef and Group
Director. He also served as Director of Food and Beverage at Hotel Presidente
and currently holds the position of Director of Operations at Grupo Carolo,
where he leads the group’s culinary strategy and execution.

Elisa Patrón

Elisa Patrón holds a degree in International Commercial Relations and a Master’s in
International Business, with over 15 years of experience in areas such as
procurement, international projects, logistics, leadership, and new business
development. She stands out for her negotiation skills with both domestic and
international suppliers, as well as for optimizing costs and logistics
timelines.

She has developed deep expertise in the gourmet sector over the past 10 years. She
currently serves as Commercial Strategy Manager at Hanseatik S.A. de C.V., a
company dedicated to the import and commercialization of high-end gourmet
products from 21 countries.

Where we are

Economic and Commercial Office Embassy of Spain in Mexico

Avda. Presidente Masarik, nº 473. Colonia Los Morales- POLANCO - 11510 MEXICO, D.F.

+52 55 91 38 60 40

mexico@comercio.mineco.es

Speakers

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