The Summit is organized by the promotional body of Foods & Wine from Spain, and aims to enhance engagement with Spain’s key export markets.The U.S. market offers significant opportunities for Spanish companies, as it is the seventh-largest destination for Spain’s food and beverage exports and the leading market outside Europe. In addition, it is one of the largest markets in the world, with an estimated value (food and beverage expenditure) of $9.24 trillion in 2026, and projected growth of 3% to 5%. In 2025, the United States imported $9.2 billion (estimated retail value) worth of food and beverages from Spain. Products such as wine, spirits, water, olive oil, olives, seafood (octopus, tinned sardines, etc), pimentón, tortas, cheese, jamon, to name a few.
It will take place on September 15th at America’s Food and Beverage Trade Show, Miami Convention Center (room 211).
Schedule:
8:00 am – Registration and continental breakfast
8:30 am – Welcome
8:40 am – Opportunities in the U.S. Hispanic Food & Beverage Market
The panel of industry experts will explore key findings from a recent study on Hispanic consumers in the United States, including purchasing habits, perceptions of Spanish products, and emerging opportunities and implications for Spanish food, beverage, and wine companies.
9:30 am - Break
9:50 am – Understanding U.S. Zillennials: Emerging Trends Shaping the Beverage Industry
The panel will discuss some of the key insights from a recent study on U.S. Zillennials (ages 25–35), exploring their beverage preferences, purchasing behaviors, and the trends—from wellness and sustainability to social media influence - distilling implications that are shaping the future of the food and beverage market.
10:30 am closing