• Explore
  • Summit Panelists
  • Advisory Council Members
  • News

    • Summit Panelists

    Spain Food Nation Summit - Panelists - Miami Beach Convention Center Sept. 15, 2026

    Opportunities in the U.S. Hispanic Food & Beverage Market

     

     

    Luke Abbott
     

    		 Founder and CEO of Vdriven, Former President of KeHE Monterrey Provision, and Jimbo’s Naturally 

     

     Marissa Romero 

    		 President and Chief Insights Officer of Culturati Research & Consulting

     

     Rosa Reyes

    		 Wine Buyer and Regional Manager of Centurion Restaurant Group

     

    Spain Food Nation Summit - Panelists - Miami

     

    Understanding and Engaging U.S. Zillennials: What’s Next for Spanish Food, Wine & Beverage Brands?

     

    Luke Abbott

    		 Founder and CEO of Vdriven, Former President of KeHE  Monterrey Provision, and Jimbo’s Naturally

     

    Jacqueline Coleman 

    		 Wine Columnist at Biscayne Times, Miami Ambassador of Star Wine List

     

    Jordi Paronella

    		 Wine Director of José Andrés Group

     

     

    Spain Food Nation Summit - Panelists - Miami

     

    Opportunities in the U.S. Hispanic Food & Beverage Market

     

    Luke Abbott (Round table Moderator)

    Founder and CEO of Vdriven, Former President of KeHE Monterrey Provision, and Jimbo’s Naturally

    luke abbott-modified.png

    Luke is a serial entrepreneur, consultant and leading voice of innovation in the food industry. As the former President of Monterey Provision, a national food distributor, he scaled the company’s revenue from $32 million to over $250 million while successfully launching three startups. At Vdriven, he brings his deep expertise and industry connections to help emerging brands scale and succeed and advise consulting clients on a range of topics in the natural and specialty food industry.

     

    Marissa Romero

    President and Chief Insights Officer of Culturati Research & Consulting

    marissa romero-modified.png

    Marissa has 25+ years of experience in consumer research. She has led Fortune 100 companies and global organizations in uncovering growth opportunities through multicultural and consumer-centric research approaches. Raised between Mexico and the United States, she specializes in helping organizations understand the evolving behaviors, motivations, and cultural dynamics that influence U.S. Hispanic consumers. She recently served as a key strategic leader on ICEX's U.S. Hispanic Market Research on Food and Beverages from Spain study, identifying high-potential opportunities, consumer perceptions, purchasing behaviors, and growth strategies for Spanish food and beverage products among U.S. Hispanic consumers.

     

    Rosa Reyes

    Wine Buyer and Regional Manager of Centurion Restaurant Group

    rosa reyes-modified.png

    Rosa has more than 20 years of experience leading restaurant operations for premier restaurant groups. She currently serves as regional manager for five locations of Bulla Gastropub, a restaurant serving foods and wines of Spain across 8 locations in Florida and Miami. She is also the wine buyer for all Bulla locations. Previously, she was General Manager at Morton’s The Steakhouse and as a Managing Partner and Restaurant Manager at The Capital Grille.

     

     

    Spain Food Nation Summit - Panelists - Miami

     

    Understanding and Engaging U.S. Zillennials: What’s Next for Spanish Food, Wine & Beverage Brands?

     

    Luke Abbott (Round table Moderator)

    Founder and CEO of Vdriven, Former President of KeHE Monterrey Provision, and Jimbo’s Naturally

    luke abbott-modified.png

    Luke is a serial entrepreneur, consultant and leading voice of innovation in the food industry. As the former President of Monterey Provision, a national food distributor, he scaled the company’s revenue from $32 million to over $250 million while successfully launching three startups. At Vdriven, he brings his deep expertise and industry connections to help emerging brands scale and succeed and advise consulting clients on a range of topics in the natural and specialty food industry.

     

     

    Jacqueline Coleman

    Wine Columnist for Biscayne Times, Miami Ambassador for Star Wine List

    jacqueline coleman-modified.png

    Jacqueline is a Miami-based wine and travel writer, media personality, and consultant with more than a decade of experience communicating about wine to consumer and trade audiences. She is a regular contributor to podcasts, digital media, and industry events. Her work focuses on making wine engaging, culturally resonant, and relevant through the lens of travel, dining, and lifestyle, with a particular interest in how younger consumers are reshaping the way wine is discovered, marketed, and experienced.

    Where we are
    Foods Wines from Spain
    Trade Commission of Spain in New York (Embassy of Spain)

    405 Lexington Ave, 47th Floor (New York, NY 10174)

    (+1) 212-661-4959 / (+34) 91-732-4135

    nuevayork@comercio.mineco.es

    WARNING ABOUT COOKIES

    Foodswinesfromspain.com use both our own and third-party cookies for exclusively internal and analytical purposes. They enable us to remember, control and understand how users navigate through our website so we are able to offer services based on information from the user's browser. Some cookies belong to third parties located in countries where the legislation does not guarantee a suitable level of data protection. Click here for more information about our cookie policy. You can accept all cookies by clicking on "Accept" button or you can configure or reject them by clicking on "Settings".

    Cookies policy .
    SETTINGS