Spanish food is getting a boost in India thanks to a very interesting collaboration between Tapas Club, a food and drink brand from Singapore, and the Radisson Hotel Group. The two parties recently signed a master franchise agreement whereby Spanish restaurants will be opened in Radisson hotels throughout India.
This will enable the hotel chain to “introduce premium Spanish cuisine to its guests, who are always on the lookout for new experiences,” according to hospitalitynet.org. The restaurants are expected to attract hotel guests as well as locals, and there are plans to open at least 10 restaurants over the next 4-year period. Moreover, the delicious Spanish fare will be prepared by chefs with extensive training in Spanish cooking.
According to a Radisson Hotel Group representative, “Tapas Club is an excellent strategic fit for our business in India, where F&D trends point to the rising popularity of innovative cuisine. We are excited to introduce a new era of dynamic Spanish dining, tailored to Indian palates, to our hotels across the country. We aim to be the flag bearers of Spanish cuisine in India.”
Tapas Club already operates in Singapore, Indonesia and Malaysia, and its primary goal is to introduce Asian consumers to modern Spanish cuisine. It aims to appeal in particular to millennials, which account for more than 30% of India’s population and have a penchant for eating out. The Radisson Group operates 94 hotels across India.