A recent market study by ICEX revealed good news for Spanish fruit producers, revealing that “Chinese consumers still have little knowledge about Spanish fruit and limited access to it,” which means there’s excellent scope for growth. In further positive news, the report noted that Spanish companies planning to export to China with a strong plan in place would likely find “an excellent market due to its growth, liberalization and the limited competition for the necessary export protocols.”
Spain has been exporting grapefruit, lemons, oranges and mandarins since 2005, and more recently received authorization to export peaches, nectarines and plums. Authorization for table grapes is in the works. The result has been incredible for producers: fruit sales in China expanded from 1.3 million euros in 2014 to almost 50 million in 2019. Exported fruit is considered an exclusive product in this country and is most common about the middle and upper class. It’s worth noting that China’s productive capacity is also growing, so Spanish exports will find the most success by exporting when there is a dip in supply. There are lots export protocols in place but, according to ICEX, these are positive because they limit foreign competition even though they also present a trade barrier.