Foodex it's considered the third largest in the world, and offers an important platform for companies that want to gain a foothold in Japan and Asia in general and/or strengthen their presence there.
The upcoming international fair, which is dedicated to the food and beverage industry, is annual and will celebrate its 44th edition this year. The first time it was held, back in 1976, it was geared exclusively towards trade professionals. It attracts a large number of buyers from top companies in the food sector, including wholesalers, retailers, supermarkets, catering companies, drink importers, restaurateurs, etc.
The numbers from last year's edition give a good idea of the size of the fair: it spanned 33,606 square meters and was organized into eight halls with almost 4,000 exhibitors, of which 62% were international. More than 80,000 trade professionals from 83 countries are expected to attend. For the second consecutive year, the Spanish pavilion will be the largest in terms of space and the number of companies, ahead of Italy and France.
This will be the 29th consecutive edition that ICEX will be organizing Spain's official pavilion at the fair. The Spanish pavilion, which will span 2,300 m2, will have ten sections and will be located in Hall 1 along with the other international pavilions. There will be 76 companies in the Spanish pavilion, of which 36 will be wine related and 9 will feature both wine and food. That includes olive oil, canned vegetables and olives, fresh meat, ham and cold cuts. The wines will include samples from 38 Designations of Origin, organic wines and also Vino de la Tierra wines.
In the pavilion, ICEX will organize a seminar to promote DO Utiel-Requena wines entitled "Unveiling Utiel-Requena: Bobal and beyond”.
This is the first edition of Foodex following the economic partnership agreement signed between the EU and Japan, which will eliminate or reduce duties on a large number of agri-food products, including wine, cheese and olive oil. Moreover, Geographical Indications will be recognized, with the result that, of the 204 European Designations of Origin, 42 Spanish ones (beverages, olive oil, ham, turrón, etc.) will be protected in Japan.