Spanish olives were vying for attention at the 2017 Summer Fancy Food Show in New York City (June 25-27) thanks to the new US campaign by Interaceituna, the Interprofessional Table Olive Organization.
Under the slogan, “Have an Olive Day!”, the goal is to introduce this delicious product to fair attendees and teach them about its versatility and unique flavor. The campaign, for which Interaceituna has teamed up with José Andrés, originally kicked off in May and aims to increase olive consumption in the US over the next three years.
Interaceituna has joined forces with Albert Astudillo, an expert in Spanish cuisine and a chef in NY, who has prepared a slew of dishes using olives, from appetizers to entrées and even desserts. This includes Manzanilla olives with an Asian twist, Hojiblanca olives with sweet ingredients, and Queen olives stuffed with cheese.
The US is an important market for Spanish olives. About 300 million olives are consumed annually in the States, of which over 85% come from Europe, and 55% from Spain.
The US consumes 300 million olives each year, of which more than 85% come from Europe and 55% from Spain