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News | Sep 04 2019

Enrique Tomás to Open First Store and Restaurant in the US This Fall

 The company will open a bar and restaurant in Dallas and will seek to educate locals about Ibérico ham, offering ham carving classes, tastings and pairings


Spanish food fans in Texas will have something to celebrate very soon. A new restaurant is coming to Dallas. The new Enrique Tomás restaurant, a brand that is synonymous with high-quality Ibérico ham, is slated to open this fall on Henderson Avenue. The new locale will extend over two storeys and include a bar and a store.

Enrique Tomás, which has been in the business for almost 4 decades and originally opened in Barcelona, now has over 150 shops, the bulk of them in Spain. It also has about 50 international stores in cities such as Paris, Rome, London, Mexico City, among others. This new Dallas restaurant will be its first locale in the US, and it will have a more modern aesthetic and appeal compared with the more traditional venues in Spain.

One of the store/restaurant’s main objectives will be to teach people about Ibérico ham, which is arguably less famous than other well-known cured hams, like prosciutto. Said the company’s head of North American expansion, "When you try prosciutto, you say, 'That's good.' But when you try Ibérico ham, you almost cry," according to dallasnews.com.

Experienced ham carvers will travel from Spain to Dallas to train staff and also to offer ham-carving classes. The store will also organize tastings, pairing its ham with everything from wine and cava to sherry and mezcal. Customers will be able to purchase a range of products in addition to ham, including cheese, olives and chorizo from Spain.




Ibérico ham from Spain. Photo by: Enrique Tomás.

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