Spanish companies are heading to Toronto for Canada SIAL, a major food fair for the agri-food market in North America. From April 30th to May 2nd, ICEX Spain Trade and Investment and the Spanish Embassy’s Economic and Commercial Office in Toronto will sponsor the official Spanish pavilion. This year will see 33 companies participate, reflecting growth of 7% compared with last year’s fair, according to data from ICEX.
Canada is an interesting market for Spanish producers and demand for Spanish products there is clearly on the rise, expanding by an impressive 124% since 2012, again, according to ICEX.
Participants from Spain are coming from all over the country, and include olive oil producers, like Aceite Supremo; fresh fruit and vegetable producers, like El Nogal; meat and cold cuts experts, like Embutidos Ortiz; pre-prepared meal makers, like Promolac; nut suppliers, like Tostaderos Sol de Alba; and frozen products, such as Virto Group.
Spanish food will also be in the spotlight thanks to a Spanish chef and a speaker, who will highlight the many benefits of products from Spain vis-à-vis the trade media, importers and distributors. This will occur in a specially designated space, where there will also be Tapas Lunches paired with Spanish wine and seminars to highlight the best characteristics of Ibérico products.
Additionally, ten companies will participate a special promotional plan created by ICEX which aims to strengthen the visibility of Spanish products in Canada, teach professionals and consumers how to use them, and increase demand by Canadian shoppers.
It’s also worth noting the entry into force of CETA, the Comprehensive Economic and Trade Agreement, which has essentially eliminated tariffs on European products, increased import quotas, and guaranteed that 26 DOs from Spain would be recognized in that country.