The purpose of this project is to bring together two of everyone’s favorite things: tourism and cheese. To do so, the organization plans to provide Spanish cheese makers with the necessary tools to create and develop cheese-oriented tourism initiatives that will drive sales and expand product recognition among cheese loving tourists from all over the globe. Other objectives include defining innovative models for selling both agri-food and agri-tourism products having to do with cheese, and evaluating the creation of a quality seal associated with the European Cheese Route.
The European Cheese Route is comprised of nineteen municipalities located in nine different cheese-making European regions. In Spain, these include Cabrales (Asturias), Casar de Cáceres (Extremadura), Idiazabal (Guipúzcoa), Mahón (Balearic Islands), Manzanares (Castile-La Mancha), Ripoll (Girona) and Villaluenga del Rosario (Cádiz) – each of which is associated with a world-renowned Spanish cheese.
The project was launched in early August at a presentation and work-shopping session in Madrid led by a group of experts representing a range of specialties and representing the towns of Idiazabal, Casar de Cáceres, Las Palmas (Gran Canary Island) and Ripoll. The group will meet again this week in the town of Cabrales, Asturias, which is celebrating its annual cheese festival at this time.