Chocolates Trapa: Committed to the Environment and Sustainability
This successful confectionery business dates back to 1891, when a group of monks living in the Trappist Monastery in Palencia opened a chocolate factory there. Trapa makes a wide variety of bonbons, such as chocolates filled with cherry liquor and stevia-sweetened chocolates.
Its most popular line, known as “Intense” chocolates, includes white, milk and dark chocolate with hazelnuts, almonds and puffed rice; lactose-free chocolate; chocolate for melting; stevia-sweetened gluten-free chocolate; and strawberry and orange options.
The company also has several powdered chocolate drink mixes, candy bars for kids, and five different turrones, which fly off store shelves during each and every holiday season.
Fully committed to innovation
As any chocolatier will tell you, if you want to thrive in this industry, you’ve got to stay one step ahead of the competition.
Says Ángel Amador, Trapa’s Director of Communication, innovation is an essential component of the company’s identity and its unwavering commitment to R&D continues to yield new products and processes.
In recent years, the company has launched several new products, including sugar-free chocolates, new chocolate bars as part of their “Intense” line, chocolates with 0% added sugar, and their crunchy black and white turron.
But perhaps their most socially responsible product is palm oil-free chocolates. Fully aware of the connection between palm oil and deforestation, and in an effort to raise awareness among consumers, the company has committed to completely eliminating the use of palm oil in its products. According to Amador, “One of our pillars is environmental responsibility.”
Trapa’s products are no strangers to distinctions. At the 2018 Intelligent Consumption Clara Awards, the company’s chocolate with whole nuts won in the Best Sweets category, and at the Best Awards 2019, the company was recognized for its branded content.
Its branded content was also recognized at the Premios Anuncios 2018 and the Premio Inspirational 2019, while it received the bronze lion at the Cannes Festival in the Print & Publishing category and stood out in the social responsibility category at the ONCE Castile-Leon Awards for Solidarity in 2018.
Trapa beyond Spain
After more than a century in the industry, it’s no surprise that Trapa is a household name in Spain, as more than 70% of Spanish consumers are familiar with the brand.
But their reach extends far beyond Spain, and their chocolates are especially popular in South America, Eastern Europe and Arab countries.
In fact, exports account for 33% of annual production at the moment and Trapa products can be found on store shelves in over 50 countries, including the US, Russia, China, Israel, and the United Arab Emirates.
A commitment to sustainability
According to Trapa, consumers are increasingly looking for products that are both healthy and sustainable. To that end, Amador says, “Our RDI teams are working around the clock to ensure that our products align with today’s consumer demands.”
Sustainability is another of the company’s focuses, and in 2018 it officially committed to eliminating the use of palm oil in all of its products and switched over to environmentally responsible, high quality ingredients like cocoa butter and sunflower oil.
Along these lines, and on the 50th anniversary of the creation of their first bonbon, the company supported Orangutan Foundation International by sponsoring 50 orangutans in the Malaysian jungles of Borneo while raising awareness about the environment. In fact, Trapa has been involved in initiatives of this kind since 2013.
The company has also drawn on the support of the European Union’s Regional Development Fund to support the development of a more efficient energy system, which has included the use of cooling tunnels, pumps and accessories.
The future for Trapa
For Trapa, one of the biggest challenges within the industry is the rising price of cocoa, and prices are expected to remain bullish over the coming years. This is an issue the company will have to address if it is to continue to thrive.
As part of its goals to continue to grow, a few years ago it stepped up its production capacity with new facilities and warehouses, now spanning over 53,000 square meters; machinery using the latest technology; and new chocolate moulding lines.
Only time will tell how Trapa performs in this new decade, but between its commitment to creating healthy products for consumers, its unwavering dedication to protecting the environment, and its exceptional quality products that chocolate fans around the world love, there’s every indication that the company’s future will remain as sweet as ever.