Tasting the “Best of Spain Top 100 Wines” at ProWein
See and taste a selection of 100 important Spanish wines in one place over a three-day period. Could anything be more enticing for a wine-lover? This is one of the attractions that the Spanish Pavilion has to offer at the ProWein Trade Fair in Düsseldorf from next March 18–20. Do you want to know how they chose the 100 wines?
Text: Sonja Overhage (Spain Trade Commission in Düsseldorf)/@ICEX.
On March 18–20, the 24th edition of the ProWein Trade Fair will take place in the Germany city of Düsseldorf. This is the world’s most important fair centered on the wine and spirits industries, and this edition will feature more than 6,000 exhibitors from 61 countries. Its international nature is noteworthy, not only for the representation of wines from practically all of the world’s regions, but also for the number of foreign visitors that attend – more than 55,000 thousand people from more than 130 countries came to the previous edition of ProWein. Since 2012, the surface area of the fair has increased by 57% percent, reaching more than 70,000 m2 at the previous edition of this important international event.
Spain’s presence at the fair has also grown exponentially, reaching a record number of 534 exhibitors this year, 219 of which will attend within the framework of the official Spanish Pavilion, organized by ICEX Spain Trade and Investment and the Economic and Commercial Office of Spain in Düsseldorf. This upward trend in terms of the number of exhibitors is testament to the increase in the offering and competitiveness of the wine sector in general, and particularly in Spain.
100 great Spanish wines
Faced with the growing offering and the intense competitiveness of the industry, ICEX Wines from Spain promoted the creation of the Best of Spain Top 100 @Prowein competition in 2015. The purpose of this contest is to increase the notoriety of Spanish wines at the fair, as well as provide visitors with more guidance in terms of the incredible offering found in the Spanish Pavilion. The competition is broken down into various stages. It begins months before the fair with a blind tasting of the wines registered by the exhibitors for the Official Pavilion, which, for this edition, has reached a total of 348 references – a record participation to date.
The blind tasting is carried out by an official jury comprised of independent wine tasters and specialists, including Peer Holm, the president of the German Sommeliers’ Union; Spanish wine specialist David Schwarzwälder; and Christoph Nicklas, a writer for Meininger, the German publishing house specializing in publications for professionals from the wine and drinks sectors, and the executor of the competition. Thanks to this independent and internationally-recognized jury, the list of awarded Spanish wines turns into an initial pre-selection of high-quality Spanish wines.
Spanish wines for everyone
The awarded wines are classified by price category and type of wine (red wines, white wines, rosé wines, sparkling wines and fortified wines). It is thereby possible to evaluate the quality–price ratio of each of the wines. This system allows visitors to get a quick and concise overview of the Spanish offering at the Official Pavilion, making it easy for them to concentrate their visit on a particular sphere of interest.
The 100 awarded wines are featured before ProWein in four, key industry magazines published by Meininger. Three of these are aimed at the German market (Weinwirtschaft, Der Sommelier and FIZZZ), and one of them (Wine Business International) has international reach. These publications allow people to learn about the awarded wines and their organoleptic characteristics, and provide visitors with everything they need to prepare for the fair ahead of time and organize their agendas.
The contest culminates with the presentation of the winning wines in the tasting area of the Official ICEX Pavilion (Pavilion 10, Stand A171) during the three-day duration of the fair. This free-tasting area has become one of the most visited places in the Spanish Pavilion, and it has helped improve the visibility and enhance the offering of the Spanish Pavilion.
In a fair with more than 6,000 exhibitors, this selection of the “Best of Spain Top 100 Wines” from the Spanish Pavilion becomes an extremely useful tool for visitors who, after tasting the wines, can head directly to the stands of the wineries whose wines have peaked their interest.
The winners of this edition include wines from 25 Designations of Origin. Qualified Designation of Origin Rioja and Designation of Origin Rías Baixas lead the way with 14 awarded wines each. The wines of Galicia have a noteworthy presence overall, with wines from Rías Baixas, Ribeiro and Ribeira Sacra accounting for more than a fifth of the total number of awarded wines. A complete list of the winning wines can be found on the list attached.
We will be waiting for you at ProWein 2018 in the tasting area (A171) of Pavilion 10. There you will be assisted by professional sommeliers, and can obtain the complete tasting dossier, which includes more details about the wines and a space for note-taking. And, of course, once you have decided which Spanish wines are your favorites, you can learn more about them at each winery’s individual stand.
With the contribution of Irene Sanchís Jarque (Spain Trade Commission in Düsseldorf)
Translation: Adrienne Smith/@ICEX.