News | Feb 12 2019

Successful Launch of a Rioja Wine Campaign in the French-Speaking Switzerland

DOCa Rioja is setting a new trend in western Switzerland.

Rioja Wine Campaign in the French-Speaking Switzerland / @ICEX

For the last 15 years, this winemaking region has been fully committed to the Swiss market, with noteworthy promotional campaigns in the German-speaking part of the country, and now, as from 2019, the French-speaking part.

Market research suggests that the sector in French-speaking Switzerland has evolved in recent years and has become more open; as a result, there's potential for the expansion of  wines from Spain there as they already have a strong presence in the German-speaking area.

Proof of this interest in DOCa Rioja wines is the success of the Prestige tasting, held on January 29th at the Hôtel de Ville en Crissier restaurant (3 Michelin stars), which kicked off activities in the French-speaking area of Switzerland.

The key opinion leaders in this production area attended the tasting. Spanish organizations in Switzerland were also in attendance, including the Spanish Ambassador to Switzerland, Aurora Díaz-Rato Revuelta, and Spain's Economic and Commercial Counsellor in Switzerland, Ricardo Santamaría Burgos.

The tasting was led by renowned Spanish wine expert from Germany, David Schwarzwälder, who is also extremely knowledgeable about DOCa Rioja. It included around 20 wines from various subregions and locations that perfectly reflected the region's stylistic diversity.

The tasting was followed by a 9-course menu at the Hôtel de Ville de Crissier prepared by 3 Michelin star chef Franck Giovannini.

Giovannini regularly combines red and white Rioja wines with delicate creations inspired by French cooking. Rioja wines were paired with the exquisite food, including cutting-edge options as well as classic wines.