Rioja wines strive to be on everyone’s lips this summer as multiple collaborations get underway in the UK which will include a presence at music festivals, fairs, seminars, tastings and pairings.
In the month of June, the wine region teamed up with British Airways and was served to travelers in various VIP areas at Heathrow Airport terminals 3 and 5. Special tasting areas were organized where people could sample a wide range of Rioja wines and learn more about them and the entire wine region.
In July and August, these famous Spanish wines will be served at music festivals such as Port Elliot, from July 25th to the 28th in Cornwall, and at Wilderness, from August 1st to the 4th in Oxfordshire. An official Rioja Terrace will be set up at each festival where revelers will be able to sample white, red, and rosé wines. Several unique guided tastings will also be offered, led by well known TV wine presenter and sommelier Raúl Díaz.
Participation in these events is part of a series of actions being organized as part of a wider international promotion plan.