Spanish olive oil exports to the US are performing extremely well, increasing by 47% in the first quarter of 2019 compared with the same period last year. According to data from Aceites de Oliva de España, Spanish oils accounted for 38% of total oil imports by the country. It’s worth noting that Spain is the primary supplier of olive oil to the US, and has been for the last five years. Additionally, the US is Spain’s second-largest olive oil customer.
The US is a priority market for olive oil producers from Spain, who are expertly leveraging interest in their product. That being said, promotional efforts have been underway to raise this product’s profile there and inform consumers about its exceptional qualities.
These initiatives include giant, 21-meter screens at El Oculus, a complex designed by Santiago Calatrava at the World Trade Center in New York, promoting the “Olive Oil Makes a Tastier World” campaign. According to Aceites de Oliva de España in elmundo.es, these measures “are proving to be effective in boosting the olive oil market in the US.”