Leading Spanish brand Campo Viejo has added a new wine to its portfolio: an Albariño. This type of wine is traditionally from Galicia, specifically the Rías Baixas area. It launched this new product to “tap into the increasing demand for light and fresh wine styles,” according to thedrinksbusiness.com.
The new wine is only available in the UK at the moment and is being sold in Sainsbury stores. It’s made from grapes from small, family-owned plots off of Galicia’s coast.
Campo Viejo has traditionally been focused on Rioja Tempranillo reds and Viura Tempranillo whites, so this is a departure from its usual wines. It’s worth noting that the company also launched its first rosé, back in April, made entirely with Garnacha grapes from Navarra.
At present, Campo Viejo is the leading Spanish brand in the UK and accounts for almost 16% of total wine sales there.