Russian consumers are showing their love for Spanish wines. According to data from ICEX, bottle exports from Spain to Russia expanded by 50% in 2018.
Spanish producers are working hard to strengthen their position in this strategic market and recently participated in the Prodexpo trade fair, one of the most important trade fairs in all of Russia and the region.
A total of 30 companies from all over Spain—from Catalonia and the Balearic Islands to Navarre and Extremadura—participated, with the greatest number of participants coming from Andalusia. It’s also worth noting that participation by Spanish companies, which was organized by ICEX, increased by 25% compared with the previous year.
While Russian consumers appreciate other Spanish products, such as olive oil and olives, it turns out that most of the professionals that attended the fair were interested in Spanish wine.
At the moment, Spain is the leading supplier of bulk wine to Russia and it’s close to becoming the second-leading supplier of bottled wine. At the moment France ranks second but Spain is catching up. Italy holds the number one spot.
Russians are constantly learning about Spanish wines, and while initially they only knew about La Rioja, promotional efforts by Spanish organizations and producers and growing interest among Russians is helping to put other regions in the spotlight, such as Jumilla, Ribera del Duero and Penedès. White wines and sherry are also increasingly popular there. Moreover, growth in Spanish wine sales in Russia have continued to grow steadily over time, as consumers there view it as offering excellent bang for their buck.