DO Rueda’s Regulatory Council has rolled out the red carpet for trade professionals from Norway for a special reverse trade mission, with events being held from March 6th to the 9th.
The DO has welcomed a select group from the Nordic country. This includes Christer Byklum, an editor with Vin&Brennevin magazine and his own wine blog; Anne Fredrikstad, a journalist and wine blogger with Det Gode Vinliv Med Anne Fredikstad; Eirik Myhr, a wine writer, editor and consultant with Eirik Myhr Editorial Services; Roger Kolbu, a freelance wine writer and former wine consultant; Erik Selmer, a freelance wine journalist with experience working for Global Text and Aperitif; and Ragnhild Wright Ousland, one of Oslo’s leading sommeliers, visiting on behalf of Astral.
Norway is an important destination for Spanish wine, which had a market share of between 10 and 11% in terms of volume and value in 2016. Though wine imports are complicated due to the existence of the Vinmonopolet, there are opportunities through HoReCa and duty-free shops in airports, and wine imports in Norway have increased over the last five years.