As a sensible and attractive alternative to physical tastings, which unfortunately are not advisable in the current context of the COVID-19 pandemic, ICEX/Wines from Spain is organising a virtual wine tasting exclusively for Greek participants from the gastronomy and specialised trade, as well as lecturers and opinion leaders from the Greek Horeca and wine sectors.
The virtual wine tasting, which will take place on November 5, will combine the presentation of wines that are already present in Greece, together with other high quality wines that are not yet present in the Greek market but are looking to gain a foothold in it.
The virtual tasting will be hosted by the sommelier and wine connoisseur Andreas Matthidis, who not only is the President of the Greek Sommelier Association but also has a high degree of recognition in the local market and a deep knowledge of Spanish wines.
The wineries and wines participating are:
The size of the wine market in Greece, close to 3,000 million euros, is mainly catered with national product. However, in recent years Greece has been importing more and more wine. The reason for this is twofold: for starters, the Greek public has been displaying an increased sophistication in its taste, coupled with a growing interest towards new quality products, notably wine. In addition, Greece has experienced a boom in the tourism sector in the past years. Indeed, Greece has shown a continuous positive trend in terms of annual number of tourists, that peaked in 2019 with the record figure of 34mn visits, together with a continuous increase in the average spending per visitor.
The success of the wine tastings organized in previous years (2015, 2016, 2017, 2018 and 2019) has contributed to a greater presence of our wines in the Greek market, also allowing the Greek public to attain a better knowledge of Spanish wines. Thus, this new tasting in virtual format will provide Spanish wine with a renewed impulse in the country, with a view in both the Christmas and the 2021 tourist seasons, being the latter expected to regain the dynamism prior to the COVID-19 events.
Accordingly, the aim of this activity, organized by ICEX Spain Trade and Investment / Wines from Spain in collaboration with the Economic and Commercial office of the Embassy of Spain in Greece, is to raise the profile of Spain’s products and strengthen their presence in Greece.
Be sure to comment on Twitter with the hashtags #CataVinosAtenas2020 #SpainFoodNation and follow @ICEXGrecia on Twitter to see all the information about the event.